Business Softphone:
How to Choose the Best Business Softphone

1. 4 Benefits of Internet Phones that can Transform Your Business

2. Ultimate Guide to Softphones

3. What is a SIP Softphone

If you’re looking for a great communication service, you’ll need to start by identifying where your organization is at, so you find the right business softphone fit. CounterPath has several options tailored to fit the needs of all sizes of business: Bria Solo for individuals, Bria Teams for internal teams and small businesses, and Bria Enterprise for mid-sized to large-scale businesses. Both Bria Teams and Bria Enterprise let you scale your deployment as your team grows, but there are a few key differences that you may want to check out first on our comparison chart. 

• Solopreneur
• Small business
• Medium business
• Enterprise

CounterPath has a Bria solution for each stage of your business and you can grow through each stage and upgrade to the next layer of service. If you’re a team of one, you likely want work/life balance. Sign up for the Bria Solo plan and add up to 5 calling accounts that can make or receive calls within one user-friendly interface across up to 3 devices – desktop, tablet, or mobile phone. Bria also includes powerful call management features and business tools such as call forwarding, multi-party conferencing, and call recording. One of the best parts of Bria Solo is being able to keep your business number separate from your personal cell phone number, letting you look professional, and keep work in work hours.  

If your team is small but mighty, Bria Teams is a great way to encourage team communication and collaboration. Bria Teams provides a powerful way to connect your team through voice, video, chat, and screen sharing, plus integrate your call server or VoIP service to connect with customers or outside vendors using powerful and professional tools. If one team member is not available it’s easy to connect a customer to another team member, no matter how far apart they are physically. You don’t need to be in the same building to transfer calls. Bria Teams also offers a Pro option with HD video conferencing for up to 200 participants and can be used with customers and contacts who are not on Bria Teams by having them join as a web participant.

If you’re a large business, enterprise, or even a reseller, you may be a good fit for Bria Enterprise. Bria Enterprise offers 4 app downloads per user, additional configuration options for voice settings, Active Directory integration, and options for additional CounterPath-hosted services to augment your business communications. The enterprise suite has a powerful set of features that allow you to provision users quickly based on common profiles such as support or sales, and rapidly roll out accounts that have pre-configured user preferences. You can keep central control of user settings while making it easy for your team to communicate quickly and effectively.

If you want your business to thrive, you have to consider how you’ll manage change – not only in terms of business expansion or contraction but also location and infrastructure like devices and technology. Business change can happen in unexpected and unpredictable ways, so position yourself well with great tools that meet your needs today, but can expand to meet the needs of tomorrow. 

From a communications perspective, CounterPath solutions include a diverse suite of features, are supported by a variety of operating systems and devices, and interoperable with a plethora of call servers and VoIP services. They are also easy to scale and enable you to add and set up users as your team grows. From premise-based to cloud-hosted, in-office or work-from-home, BYOD or corporate assigned devices, ensure your communication solution has the flexibility to work with your needs now and can adapt to your needs in the future.

Are you a technical whiz and do you love spending countless hours on the phone supporting your team through endless troubleshooting?  No, me either. If you’d rather spend your time building your business and connecting with customers the powerful features of Bria Enterprise may be a good fit for your business. You can centrally provision accounts, identify the configuration and settings you’d like your team to use, and provision users from your administrator account. Your team will simply download the right app or software for their platform, log in, and get to work.  

If you support a global customer base, or your team is distributed then you will appreciate the simplicity of SIP. You don’t need to struggle through the limitations of your mobile phone plan and grapple with expensive bills, you can allow your team to talk and collaborate with powerful tools. You can also allow your customers to reach out without putting up barriers of cost or numbers that don’t work in their region. You can support customers or team members across the globe for reasonable rates.

If you’d like to expand the ways you connect to match the expectations of your team and customers, Bria Teams and Enterprise solutions allow you to instant message, voice call, video call, and even screen share. Your team members can send each other messages when looking for information to help customers on the phone, easily transfer calls to another agent to explain exactly how to work through a particular challenge, or even screen share with a customer if it’s a matter of needing “show and tell” troubleshooting.  Your team can also see whether their colleague is available through presence so they don’t connect a customer to them when they’re away or on the phone.

CounterPath has many years of experience in developing business softphone solutions.  By carefully listening to customers and continuing to innovate software with powerful features and valuable business-focused solutions, we are an excellent option for businesses of any size. For more information on our solutions, browse the various areas on our website, and when you’re ready to start a conversation feel free to reach out.