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CounterPath Announces Bria for Salesforce with Support for Lightning

New release of Bria for Salesforce® to expand user adoption through support for the modern, efficient and fast-growing interface of Lightning

CounterPath Announces Bria for Salesforce with Support for Lightning

Vancouver, BC, Canada — July 12, 2018

(“CounterPath” or the “Company”) (NASDAQ: CPAH) (TSX: PATH), a global provider of award-winning over-the-top (OTT) Unified Communications solutions for enterprises and service providers, today announced the latest release of Bria for Salesforce application with support for Lightning to enable richer user experience. Salesforce Lightning is the collection of tools and technologies behind the significant upgrade to the Salesforce platform’s new modern user interface.

Bria for Salesforce combines CounterPath’s first-class in-context communications interface with the rich sales automation and CRM capabilities of Salesforce to address the appromixately 3.75 million users of[i] on the market. Bria for Salesforce leverages an organization’s existing phone service and allows for calls to be placed directly from within the Salesforce application and automatically log call activity. Bria for Salesforce allows sales people to focus on customers and selling rather than data entry, resulting in increased user productivity and efficiency. Additionally, the seamless integration with Salesforce captures calls and provides real-time data to sales management; leveraging a set of built-in reports and dashboards to better understand its communications workflow and impact to sales.

“We are excited to announce the release of a significant update to Bria for Salesforce with Lightning support, enabling Salesforce customers worldwide to connect with their customers, partners and employees easily and efficiently,” said Todd Carothers, EVP of Sales and Marketing at CounterPath. “This builds on our initial release of the solution announced in February 2016, combining the #1 CRM software with our flagship product Bria. Bria for Salesforce powers sales organizations with a modern sales tool for contacting, tracking, reporting, and analyzing critical metrics to drive business success and accelerate growth.”

Bria for Salesforce includes features specifically designed for sales and service users in small, medium and enterprise businesses. Users can also enjoy the flexibility of interacting with non-Salesforce users via instant messaging, voice and video calling, presence and more.

The Bria for Salesforce package includes:

  • Bria Stretto™ softphone on up to 4 devices (Android, iOS, Mac, Windows)
  • High-quality voice and video calling with Click-to-Dial
  • Instant Messaging and Presence
  • Screen Share
  • In-call and Post-call actions
  • Activity rollups
  • Salesforce Sidebar with Lightning, Classic, Sales & Service Console support
  • Extensive usage reports and dashboards         

Bria for Salesforce is available through the Salesforce AppExchange targeted at users of Professional, Enterprise, and Unlimited editions of Salesforce Sales Cloud and Service Cloud.

For more information about CounterPath solutions, please visit

Bria for Salesforce Customer Testimonials:

Excellent Salesforce interface, easily scalable

“Bria Stretto by CounterPath for Salesforce is the best VoIP phone! Excellent customer service. Easily scalable. Call history, details are captured easily through the Salesforce interface providing rich & accurate data for reports & forecasting. Future tasks/events are impeccably integrated. Screen sharing is done effortlessly with a click of a button. Finally, a solid solution for my growing business!”

Powerful analytics provides insights for all users & admins

“The additional reports and dashboards that come with the product offers an extra layer of reporting and gives us deeper insight into how we’re doing with our customers. This is helpful in finding the right balance of communications or identifying gaps. It also gives us a nice snapshot of team productivity and performance.”

Seamless integration with our existing PBX

“This integrated seamlessly with our existing PBX, so this was fairly easy to install and deploy to a mass user base all at once. We were also able to customize and configure view settings to meet different group needs, which was useful.”

About CounterPath

CounterPath Unified Communications solutions are changing the face of telecommunications. An industry and user favorite, Bria softphones for desktop, tablet and mobile devices, together with Stretto Platform™ server solutions, enable operators, OEMs and enterprises large and small around the globe to offer a seamless and unified over-the-top (OTT) communications experience across both fixed and mobile networks. The Bria and Stretto combination enables an improved user experience as an overlay to the most popular UC and IMS telephony and applications servers on the market today. Standards-based, cost-effective and reliable, CounterPath’s award-winning solutions power the voice and video calling, messaging, and presence offerings of customers such as AT&T, Avaya, BroadSoft, BT, Cisco Systems, Metaswitch Networks, Mitel, NEC, Network Norway, Nokia, Ribbon Communications, Rogers and Verizon. Visit CounterPath


Mabel Louie
Vice President, Marketing
[email protected]

Investor Relations
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Forward-Looking Statements
This news release contains “forward-looking statements”. Statements in this news release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, outlook, expectations or intentions regarding the future including the expectation that the new release of Bria for Salesforce will expand user adoption with support for the modern, efficient and fast-growing interface of Lightning.  It is important to note that actual outcomes and the Company’s actual results could differ materially from those in such forward-looking statements. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others: (1) the variability in CounterPath’s sales from reporting period to reporting period due to extended sales cycles as a result of selling CounterPath’s products through channel partners or the length of time of deployment of CounterPath’s products by its customers; (2) the Company’s ability to manage its operating expenses, which may adversely affect its financial condition; (3) the Company’s ability to remain competitive as other better financed competitors develop and release competitive products; (4) a decline in the Company’s stock price or insufficient investor interest in the Company’s securities which may impact the Company’s ability to raise additional financing as required or may cause the Company to be delisted from a stock exchange on which its common stock trades; (5) the impact of intellectual property litigation that could materially and adversely affect the Company’s business; (6) the success by the Company of the sales of its current and new products; (7) the impact of technology changes on the Company’s products and industry; (8) the failure to develop new and innovative products using the Company’s technologies; and (9) the potential dilution to shareholders or overhang on the Company’s share price of its outstanding stock options. Readers should also refer to the risk disclosures outlined in the Company’s quarterly reports on Form 10-Q, the Company’s annual reports on Form 10-K, and the Company’s other disclosure documents filed from time to time with the Securities and Exchange Commission at and the Company’s interim and annual filings and other disclosure documents filed from time to time on SEDAR at