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CounterPath Announces Bria for Salesforce on the Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

CounterPath customers can now benefit from over-the-top unified communications, connected to world’s #1 CRM platform

CounterPath Announces Bria for Salesforce on the Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

Vancouver, BC, Canada — July 11, 2016

CounterPath Corporation (NASDAQ: CPAH) (TSX: CCV), a global provider of award-winning over-the-top (OTT) Unified Communications solutions for enterprises and carriers, today announced the general availability (GA) of Bria for Salesforce on the Salesforce AppExchange, empowering businesses to connect with their customers, partners and employees in entirely new ways. Available immediately, Bria for Salesforce enables current Salesforce users to integrate communication and collaboration tools within their Salesforce instances, including voice and video calling, messaging, presence and screen sharing. In addition, the solution provides powerful analytical tools empowering sales management to optimize sales team calling patterns and increase productivity.

Bria for Salesforce is available through the Salesforce AppExchange at

Comments on the News

“After a successful beta program we are excited to release Bria for Salesforce into the market,” said Todd Carothers, EVP of Sales and Marketing at CounterPath. “There are an abundance of customer experience and IT professionals who are looking to implement business and technology solutions to solve today’s most pressing customer engagement challenges. Bria for Salesforce enables enterprises to increase productivity by integrating communication tools within Salesforce, reduce the need for internal reporting activities with the automatic collection of customer interactions, and gain valuable and actionable insight into customer metrics with pre-built dashboards and reports.”

“Being a part of the Bria for Salesforce Beta Program was a fantastic experience,” said Chad Astle, VP Operations at Fiorella Insurance Agency, Inc. “While we knew we would be working with a quality product, it was great to be able to help shape some feature areas to fully optimize the way teams will utilize communication tools in conjunction with Salesforce. One of the highlights of the product are the pre-built dashboards and reports. We found them not only intuitive in their design, but they also provide rich communications data to help us gauge and forecast productivity and team member performance.”

“Companies are looking to transform the way they connect with customers, partners and employees to thrive in the age of the customer,” said Todd Surdey, SVP, Partner Business Solutions & Sales, Salesforce. “By leveraging the power of the Salesforce App Cloud, Bria provides customers with an exciting new way to collaborate with features like voice and video calling.”

Prior to the GA announcement, Bria for Salesforce was in beta trial with a variety of large and mid-sized enterprises, some of whom have since placed orders after providing positive feedback on the quality of user experience, ease of use and productivity benefits of Bria for Salesforce.

The price for the Bria for Salesforce Bundle is $25.00 USD per user per month and is targeted at users of Professional, Enterprise, and Unlimited editions of Salesforce’s Sales and Service Clouds.

Additional details on Bria for Salesforce are available on the CounterPath website at

Salesforce, App Cloud, AppExchange and others are among the trademarks of, inc.

About Salesforce AppExchange

Salesforce AppExchange is the world’s leading enterprise apps marketplace that empowers companies to sell, service, market and engage in entirely new ways. With 3,000 partner apps and more than 3.8 million customer installs, it is the most comprehensive source of cloud, mobile, social, IoT and data science technologies for businesses.

About CounterPath

CounterPath Unified Communications solutions are changing the face of telecommunications. An industry and user favorite, Bria softphones for desktop, tablet and mobile devices, together with Stretto Platform™ server solutions, enable operators, OEMs and enterprises large and small around the globe to offer a seamless and unified over-the-top (OTT) communications experience across both fixed and mobile networks. The Bria and Stretto combination enables an improved user experience as an overlay to the most popular UC and IMS telephony and applications servers on the market today. Standards-based, cost-effective and reliable, CounterPath award-winning solutions power the voice and video calling, messaging, and presence offerings of customers such as Alcatel-Lucent, AT&T, Avaya, BroadSoft, BT, Cisco Systems, GENBAND, Metaswitch Networks, Mitel, NEC, Network Norway, Rogers and Verizon. Visit


Todd Carothers
Executive Vice President of Sales and Marketing
e-mail: [email protected]

Investor Relations
e-mail: [email protected]