Custom-Branded Bria Desktop Clients Will Be Only Softphone Offering to Pair With Services Moving ForwardVancouver, BC, Canada — June 23, 2016 —
CounterPath Corporation (NASDAQ: CPAH) (TSX: CCV), a global provider of award-winning over-the-top (OTT) Unified Communications solutions for enterprises and carriers, today announced a current customer who has generated over $1.1 million in revenue for the company, and a leading cloud contact center solutions provider, has standardized on its customized version of CounterPath’s Bria desktop softphone. This standardization means that customers of the company will no longer be able to implement their own softphones to use with the company’s services as these applications have presented reliability, security and support challenges in the past which are all addressed by the company’s custom version of Bria.
“This standardization announcement showcases not only the strength of our Bria desktop client, but how custom branding can create a unique, value-adding solution for specific use cases like contact centers,” said Todd Carothers, EVP of Sales and Marketing at CounterPath. “With DMG Consulting LLC projecting seats for cloud-based contact center infrastructure to grow by 25% in 2016 and 2017, and 20% in 2018 and 2019, we see further opportunity for these types of solutions not only with this customer but to the market in general.”
CounterPath was initially chosen by the customer in 2010 because it required an IP softphone that would utilize all of the benefits of its robust cloud technology and provide high-quality voice and encryption. Additionally, a key requirement was identified to provide contact center agents with a user interface (UI) that would minimize distractions and restrict access to controls that could disrupt or disable the contact center agent’s device. To meet these requirements, CounterPath customized and re-branded its Bria desktop softphone, which already included HD voice quality and enhanced security features, to meet user interface design needs. By stripping down feature accessibility on the interface, CounterPath increased productivity for agents by allowing them to interact with only the necessary calling features in a single call center application.
With a current Bria deployment of 70,000 agents and projected growth to over 100,000 agents in the next year, the customer has demonstrated that Bria softphones add significant value to its customers.
CounterPath’s Unified Communications solutions are changing the face of telecommunications. An industry and user favorite, Bria softphones for desktop, tablet and mobile devices, together with Stretto Platform™ server solutions, enable operators, OEMs and enterprises large and small around the globe to offer a seamless and unified over-the-top (OTT) communications experience across both fixed and mobile networks. The Bria and Stretto combination enables an improved user experience as an overlay to the most popular UC and IMS telephony and applications servers on the market today. Standards-based, cost-effective and reliable, CounterPath’s award-winning solutions power the voice and video calling, messaging, and presence offerings of customers and partners such as AT&T, Avaya, BroadSoft, BT, Cisco Systems, Genesys, GENBAND, Metaswitch Networks, Mitel, NEC, Network Norway, Nokia, Rogers and Verizon.
For more information about CounterPath’s Contact Center solutions, visit: www.counterpath.com/call-centre.
This news release contains "forward-looking statements". Statements in this news release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, outlook, expectations or intentions regarding the future including (1) DMG Consulting LLC projecting seats for cloud-based contact center infrastructure to grow by 25% in 2016 and 2017, and 20% in 2018 and 2019 and (2) With a current Bria deployment of 70,000 agents and projected growth to over 100,000 agents in the next year, the customer has demonstrated that Bria softphones add significant value to its customers.
It is important to note that actual outcomes and the Company’s actual results could differ materially from those in such forward-looking statements. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others: (1) the variability in CounterPath’s sales from reporting period to reporting period due to extended sales cycles as a result of selling CounterPath’s products through channel partners or the length of time of deployment of CounterPath’s products by its customers, (2) the Company’s ability to manage its operating expenses, which may adversely affect its financial condition, (3) the Company’s ability to remain competitive as other better financed competitors develop and release competitive products, (4) a decline in the Company’s stock price or insufficient investor interest in the Company’s securities which may impact the Company’s ability to raise additional financing as required or be delisted from a stock exchange on which its common stock trades, (5) the impact of intellectual property litigation that could materially and adversely affect CounterPath’s business, (6) the success by the Company of the sales of its current and new products, (7) the impact of technology changes on the Company’s products and industry, (8) the failure to develop new and innovative products using the Company’s technologies, and (9) the potential dilution to shareholders or overhang on the Company’s share price of its outstanding stock options. Readers should also refer to the risk disclosures outlined in the Company’s quarterly reports on Form 10-Q, or in the annual reports on Form 10-K, and the Company’s other disclosure documents filed from time-to-time with the Securities and Exchange Commission at http://www.sec.gov and the Company’s interim and annual filings and other disclosure documents filed from time-to-time on SEDAR at www.sedar.com.