Custom Bria Softphones Streamlines
Call Center Operations
cleverbridge is subscription commerce solutions company with 300+ employees in offices around the world. A long-standing customer, cleverbridge has been using CounterPath softphones since 2005 and steadily increased their deployment as the company grew. Used throughout the company, specifically with their customer service team, which accounts for 20-25%% of the organization, these softphones were fundamental to cleverbridge’s business in providing SaaS ecommerce solutions.
Over the years, cleverbridge had the opportunity to evaluate other softphone applications, including open source solutions from Jisti and 3CX, but continued to stay with CounterPath due to unparalleled quality and ease of use of the eyeBeam clients.
In 2019, clevebridge upgraded to a custom branded Bria solution to keep pace with changing customer requirements and the need to streamline operations. With the new solution, their agents would have access to an updated, more modern user interface and a greater set of tools for handling calls and call center operations.