CounterPath’s Bria Softphone Combined with the Company’s Cloud-Hosted Client Configuration Server Enables IT Managers to Distribute And Manage the Bria Applications Quickly and Cost Effectively Across Multiple DevicesVancouver, BC, Canada — September 25, 2012 —
BYOD means essentially bringing your own device to work: the concept serves to give people the freedom of choice when it comes to selecting the type of device that will make them most efficient whether they are at work, at home or on the go. The benefit of course is that everything from accessing email to making video conference calls, becomes streamlined, the user experience becomes more seamless, and the employee ultimately more productive.
However, with reward there comes risk; hence the BYOD challenge. With the eruption of smartphones and tablets in the enterprise, IT managers are scrambling as to how to manage not only all the devices that are now touching their networks, but the applications that are being used over it. The impacts are widespread, with security and support for device management being the most prominent.
When it comes to helping solve some of these challenges, Vancouver based CounterPath (NASDAQ: CPAH) (TSX: CCV), an award-winning provider of desktop and mobile VoIP software applications and solutions, can provide IT managers with the silver bullet solution that will simplify support, keep costs to a minimum and let their employees continue down the BYOD path while making sure that everyone across the enterprise stays connected. Having already deployed or in the process of implementing the Bria and cloud-hosted solution with a number of Fortune 500 customers, CounterPath also has the experience and knowledge that IT managers can leverage in order to take full advantage of unified communications and BYOD in the burgeoning Mobile VoIP market. In fact CounterPath has already signed up Enterprise or Enterprise channels partners with the cloud-hosted Client Configuration Server (CCS) and Bria products. The company has found that the CCS opens up the Enterprise channel in an unique way by assisting in the delivering process of the client from CounterPath through partners to the final Enterprise end user.
CounterPath’s Bria softphone is one of the industry’s most highly recognized and accepted softphone applications. Intuitively designed with the user in mind, the Bria SIP softphone enables users to make video calls, send messages, manage their presence and collaborate with colleagues all from within an enterprise-rich feature softphone application. Whether users are in the office, working remotely or on the road, CounterPath’s standards based Bria app sits on any wired or mobile platform, giving IT managers flexibility in where they deploy it and across the devices they choose to support.
Strong security and application robustness have also been a key element behind CounterPath’s Bria technology. Constructed to meet standard security protocols and successfully tested and certified across multiple vendor platforms, the softphone is often regarded as ‘Carrier-Grade’, and has created general acceptance within telecom IT managers community.
And while the cost-effective softphone app is undoubtedly a top contender for any enterprise deployment, what makes the idea of unified communications via the Bria softphone that much more alluring to IT managers is the company’s cloud-hosted CCS service that has been built specifically to alleviate BYOD concerns and help make the deployment and management of softphone applications simplified and seamless.
With the cloud-hosted service offering, CounterPath can manage all of the complexities involved in a Bria app deployment, enabling IT managers to simply set up their softphones in the hosted CCS cloud. When there is a requirement to make adds or changes to their Bria softphone clients or client groups, they can now use the CCSs’ API or web interface to make those changes securely. The Bria softphone clients check-in with the hosted infrastructure to receive their initial configuration and updates, as well as receive notifications of any available upgrades.
“Bria and our cloud-hosted service is an excellent solution for our enterprise customers looking to leapfrog BYOD challenges and expedite the deployment of a unified communications solution across their organizations,” said Todd Carothers, CounterPath Executive Vice President of Sales and Marketing. “There is a significant shift happening in the Enterprise due to the push of BYOD. CIOs are looking for CounterPath and other softphone vendors to manage the plethora of devices and OSs that can quickly cause headaches in the BYOD era. We are indirectly becoming an outsourcing arm of Enterprises to help lower costs and increase productivity.”
Combining the power of Bria with the cloud-hosted CCS service, gives IT managers a triple punch approach in dealing with BYOD by giving their employees the freedom to choose which device makes them most effective, keeping their employees seamlessly connected with unified communications solution that can be deployed across the enterprise, and enabling themselves to control, manage and monitor the application end point regardless of the device it sits within.
CounterPath’s SIP-based VoIP softphones are changing the face of telecommunications. An industry and user favorite, Bria softphones for desktop and mobile devices, together with the company’s server applications and Fixed Mobile Convergence (FMC) solutions, enable service providers, OEMs and enterprises large and small around the globe to offer a seamless and unified communications experience across both fixed and mobile networks. Standards-based, cost-effective and reliable, CounterPath’s award-winning solutions power the voice and video calling, messaging, and presence offerings of customers such as Alcatel-Lucent, AT&T, Verizon, BT, Mobilkom Austria, Rogers, Avaya, BroadSoft, Cisco Systems, GENBAND, Metaswitch Networks, Mitel and NEC. For more information, visit www.counterpath.com.
Sue Huss for CounterPath