In order to provide a more cohesive, user-friendly experience, CallSprout, a VoIP service and solution provider, sought to consolidate softphone providers and streamline a white-labelled softphone solution around their VoIP service offering to SMBs. By engaging CounterPath for a comprehensive Unified Communications solution, CallSprout was able to replace their mobile and desktop softphone offering (from two different providers) with a custom Bria solution for Windows, Mac, iOS and Android platforms, and seamlessly transition customers utilizing the Stretto Platform. When paired with the services CallSprout was already offering, and enhanced by CounterPath offerings for messaging, collaboration, and mobility, the solution provides a better customer experience, with a unified softphone interface, across all platforms and devices.