CounterPath Corporation (NASDAQ: CPAH) (TSX: CCV), a leading developer of award-winning desktop, tablet and mobile VoIP software products and solutions, today announced its customer Cablemás, Mexico’s second largest cable operator, has added a Bria-based desktop and mobile softphone solution to its residential offering and has begun deploying the applications to customers across Mexico. By enabling calling on mobile devices via either Wi-Fi or data networks, the solution gives Cablemás end users unprecedented quality, flexibility and value, and gives the cable operator a competitive advantage in the communications market which is becoming increasingly encroached upon by third-party Over The Top (OTT) communications providers.
UK-based research house mobilesquared forecasts that the Over The Top (OTT) communications market is set to be worth $53.7 billion and have 2.1 billion smartphone users communicating by OTT services such as WhatsApp, Skype and WeChat by 2017. It also estimates that Skype is currently costing telcos $100 million per day and $36.5 billion per year. Statistics such as these illustrate why cable and mobile operators are increasingly recognizing the need to look to diversify their communications offerings and are turning to in-house OTT solutions to compete against outside providers and retain their customers and revenue.
A CounterPath customer since 2011, Cablemás serves over 1.6 million pay-TV subscribers, 315,000 VoIP customers, and 600,000 broadband customers in more than 50 cities across Mexico. The company turned to CounterPath for an innovative and user-friendly solution to extend their fixed SIP lines to mobile devices, allowing their customers to be reachable anywhere they happen to be, whether home, office or anywhere in between. After successful testing and market assessments, Cablemás began deploying Bria mobile softphone apps for iPhone and Android devices earlier this year in selected cities, enabling their customers to make and receive calls on their mobile devices using either Wi-Fi or data networks.
“By extending their fixed SIP lines to mobile devices, Cablemás is opening the door for their customers to communicate in new ways,” said Todd Carothers, Executive Vice President of Marketing and Products, CounterPath. “In addition to fulfilling customer requirements for always-on connectivity, our Bria softphone solution enables operators to be competitive against the Internet OTT providers such as Skype and Viber while offering a more secure and superior end user experience than that of existing OTT offerings. We look forward to continuing to work with Cablemás to further expand their mobile softphone offerings.”
CounterPath’s SIP-based VoIP softphones are changing the face of telecommunications. An industry and user favorite, Bria softphones for desktop and mobile devices, together with the Company’s server applications and Fixed Mobile Convergence (FMC) solutions, enable service providers, OEMs and enterprises large and small around the globe to offer a seamless and unified communications experience across both fixed and mobile networks. Standards-based, cost-effective and reliable, CounterPath’s award-winning solutions power the voice and video calling, messaging, and presence offerings of customers such as Alcatel-Lucent, AT&T, Avaya, BroadSoft, BT, Cisco Systems, GENBAND, Metaswitch Networks, Mitel, NEC, Network Norway, Rogers and Verizon.
For more information about CounterPath’s Bria softphone applications and provisioning solutions, visit: www.counterpath.com/products.
Hill + Knowlton Strategies